How Appetite Host works · 29 October 2026 · 3 minute read
Someone nearby is looking for a business like yours. Can they find you?
Right now, somewhere near you, a person is on their phone looking for exactly what you do. They are not browsing. They have a problem and they want it gone. They will call one of the first names they see.

The job that goes to the next name
Picture it from the plumber’s side. “Plumber near me” in Pinetown. A search, a short list, a call. The plumber with no website is not on the list, so the job goes to the next name. Nobody rang. Nobody will tell him. He just did not get the work.
For a trade, work comes by word of mouth, and word of mouth stops at people who already know you. When a geyser bursts at nine at night, people search on their phone and call whoever comes up. That is the gap a website closes.
Three things to buy, three companies to chase
Many ways of getting a website sell you the parts and leave you to put them together.
- A web address, bought from one company, renewed by you every year, if you remember.
- A website builder, handed to you to finish yourself, in the evenings you do not have.
- Someone to keep it running, except there usually is not one, so when it breaks or needs a change there is nobody to call.
Appetite Host does it in one conversation. Your business’s .co.za registered to you, your website written, built and live, and Naya (Appetite Technology’s proprietary AI) on call for changes, all on one plan.
One conversation. Then you are live.
Minute 0: you talk. Tell Naya about your business the way you would tell a friend. Say it or type it. “We’re a family bakery in Westville. Open since 2015. People queue for the koeksisters.” Naya writes your homepage in your words and finds a .co.za name for you.
Minute 3: you see it. A free preview of your whole website. Change anything by asking: “Can the photos be bigger, and put our hours at the top?” Photos enlarged, hours moved up, a preview link sent to your phone. You pay only when you like it.
Within 1 working day: you are live. We register your .co.za in your name and email you when your website is up. From then on, Naya is on call for changes.
What Naya builds for a trade
Every kind of business gets its own look, and most get a choice of styles. For a plumber, electrician or builder, the website leads with the things a person with a burst pipe needs:
- A tap-to-call button.
- A WhatsApp button.
- What you fix.
- The areas you cover.
The outcome is simple. When someone nearby needs you, they find you, see what you do, and call in one tap. More on websites for trades.
Nothing to buy separately, nothing to set up
The website, the web address, keeping it online and a person to ask. One plan covers all of it.
- Your website written and built for you.
- An available .co.za name found for your business, registered in your name, renewed every year at no extra charge.
- Always online and secure. Every version saved, so you can undo any change in one click, and backed up daily.
- Changes by asking Naya: each change uses one Naya credit, and your plan includes 20, 50 or 100 credits a month.
- Support from a real person in Durban, replying within 1 working day.
It lives in the cloud, so it is open anywhere
Your website does not live on a computer in your office. It is there when your laptop is off, when you are on a job, when you are away. On your phone you can change a price or your hours in a minute. On any computer there is nothing to install. Your customer sees the same website you do, on whatever they are holding.
Why owners trust us with it
- 30 days to change your mind. Full refund, no reason needed.
- Your .co.za is registered in your name. It stays yours if you leave.
- A registered South African company, with a director you can email.
- No contract. Cancel any time.
- Try it free. Pay only when you like what you see.
One payment builds your website and covers your first year: Founder at R5 000, Professional Plus at R10 000, Professional Turbo at R15 000. From year two a monthly fee of R249, R349 or R499 keeps everything running.
Your customers are searching. Be there when they look.
Type your business name on our home page and see it on a website right now. It is a quick sketch to give you the idea; Naya writes the real one from a conversation with you. Free to try, and you only pay when you want it live.
Published . Also on LinkedIn.
Keep reading
Every post
How Appetite Host works
Two promises that matter more than the design: a 30-day refund and a .co.za in your name
Anyone can show you a pretty homepage. What protects you is what happens if you change your mind, and whose name the web address is in when you leave.

How Appetite Host works
A website made for the kind of business you run: a tour of 14 industry pages
A plumber needs a call button and the areas they cover. A restaurant needs its menu and hours. Naya builds each website around what that business needs. Here is the list.
See yours before you decide
Tell Naya about your business and watch it build your website. It is free to try, and you only pay when you want it live.